Finding the Right Readers: A Cyber Monday Reflection

Posted Leave a commentPosted in Blogging, Business, Marketing, Opinions and Essays, Writing

Hello everyone! It’s Cyber Monday and I’m thinking about book marketing (as usual). Writing is a business, and one of the most important steps when building a business is defining the customer base. Some folks call this the marketing niche, and it’s important because if you try to please everyone, you could end up pleasing no […]

Using Social Proof to Sell Books

Posted Leave a commentPosted in Blogging, Business, Content, Marketing, Publishing

The problem with book marketing isn’t a dearth of ideas. Spend a few minutes searching the web for book marketing tips and you’ll see plenty of authors, industry folks, and “marketing experts” offering up advice in blogs, books, webinars, and workshops. It’s no wonder I get messages from authors saying they feel “paralyzed” or “confused” about […]

September Update

Posted Leave a commentPosted in Blogging, Business, Marketing, Publishing, Writing

Hello everyone! I wanted to take a moment to thank you for your support over the last several weeks. It’s been a wild ride getting the behemoth Kyanite Publishing engine off the ground but it’s starting to chug along and I couldn’t be prouder. In addition to moving into a new house and a new […]